Creative Brief Writing
with Pat Hambrick
November 14th
10:00 am-4:00pm

The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

About the Instructor

  • Pat Hambrick

    The Hambrick Group

Patricia Hambrick comes to the Ad Club with over 25 years of global client-side marketing experience and 10 years as a marketing faculty at BU’s Questrom School of Business. Patricia teaches Branding, Marketing Management, and Design Thinking at the MBA level consistently being rated by students as one of the highest performing faculty. She has taught a variety of courses with the Ad Club since 2006.

Patricia Hambrick is a highly regarded, forward thinking business professional who works with leading edge companies to shape and articulate corporate visions and develop pioneering strategies that build lasting reputations. Patricia’s employers and clients include global companies such as Reebok, Timberland and the enterprise of Andre Agassi; women’s high-end brands such as L’Oreal and Lindt; healthcare companies such as Fresenius Medical Care and Metagenics; and consumer electronics companies such as Bose and iRobot.

Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age’s Most Influential People in Marketing, Sporting Goods Businesswoman of the Year, and Women’s Sports 20 Most Influential People. In her free time, she is a competitive rower, triathlete and formerly a master’s marathoner.