Evaluating Creative & Giving Creative Feedback
with Pat Hambrick
June 15th
10:00 am-4:00pm

Creative evaluation is an important part of the communications process and is essential to developing the best creative solutions possible. When done right, it reveals how well a piece of creative work resonates with its intended audience and provides valuable lessons that impact future work. This workshop will focus on best practices for evaluating creative; why, when and how to evaluate creative work (and how not to!), comparing work against set objectives, asking the right questions, giving productive feedback, understanding and valuing roles, and using this approach when presenting work.

About the Instructor

  • Pat Hambrick

Patricia Hambrick comes to the Ad Club with over 25 years of global client-side marketing experience and 10 years as a marketing faculty at BU’s Questrom School of Business. Patricia teaches Branding, Marketing Management, and Design Thinking at the MBA level consistently being rated by students as one of the highest performing faculty. She has taught a variety of courses with the Ad Club since 2006.

Patricia Hambrick is a highly regarded, forward thinking business professional who works with leading edge companies to shape and articulate corporate visions and develop pioneering strategies that build lasting reputations. Patricia’s employers and clients include global companies such as Reebok, Timberland and the enterprise of Andre Agassi; women’s high-end brands such as L’Oreal and Lindt; healthcare companies such as Fresenius Medical Care and Metagenics; and consumer electronics companies such as Bose and iRobot.

Patricia is recognized as one of the most influential women in marketing, and over her career has won numerous awards including Ad Age’s Most Influential People in Marketing, Sporting Goods Businesswoman of the Year, and Women’s Sports 20 Most Influential People. In her free time, she is a competitive rower, triathlete and formerly a master’s marathoner.