The Ad Club Media Auction, The Ad Club’s largest annual fundraiser, is a unique event that enables brands and buyers the opportunity to buy local, regional, and national media at deeply discounted rates. It’s a fantastic way to stretch your dollars and make the most of your media budget, or test out new media.
Every year, The Ad Club receives donations from top media companies in the country – everything from TV, radio, print and OOH to digital, programmatic, mobile, and social media. We even have a robust services category. We typically receive over 300 unique donations valued at $6 million in total, provided by our very generous donors.
Donations are posted to an eBay style bidding website, where blue chip brands, local businesses, non-profits, startups, and media agencies can bid on the media. Each media property goes to the highest bidder, and the proceeds of the auction directly support The Ad Club’s programming.
Funds raised enable us to provide best-in-class events for the industry, like the Hatch Awards, Rosoff Awards, Women’s Leadership Forum and CMO Breakfast Series. In addition, funds support career development initiatives including our professional development courses, scholarship and internship programs.
It’s truly a win-win-win because donors gain exposure amongst the media community in New England, brands and businesses save money on media, and proceeds support The Ad Club’s programming and events – all of which are designed to support our business community. So by participating in the auction, you’re really making an investment in the advertising and marketing community here in Boston!
