Hatch Awards 2023 | The Ad Club

About The Hatch Awards

Celebrating its 62nd year, the Hatch Awards is New England’s annual award for creative branding and marketing. With award categories ranging from print to video, audio to digital, mobile, and web-based content, the Hatch Awards continue the tradition of celebrating the very best in creative excellence in the region.

A History of 62 years of brilliant Hatch work
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Sixty-two years ago, the leaders of the Greater Boston advertising community began the tradition of honoring their peers for creative excellence in their field. In choosing the title of this event, it was decided that it would carry the name of a person who was respected for the qualities for which The Advertising Club stood. That name was unanimously selected: Francis W. Hatch.

Francis Hatch began his 40+ year advertising career in the Boston branch of Batten, Barton, Durstine & Osborn (later to become the internationally famous BBDO) where he helped build the foundation of New England advertising. A poet, playwright, songster, and storyteller, he chronicled history as he knew it and lived it.

Francis, also known as Frank, was a humanitarian and a leader in the community with a firm belief that it is good for the advertising industry to devote time to public service. He gave his time and energy to the Red Cross, the Red Feather, the Boston Symphony Orchestra, and other organizations. He was an inspiration to all who knew him. That inspiration still permeates across our industry. And in a period of time where inspiration is needed most, we are grateful for that.

In these six decades since, The Hatch Awards have taken many forms – from live judging to formal galas, to crazy celebrations at The House of Blues. One thing, however, has remained consistent, the vast amount of incredible work coming out of this immensely talented creative community.

Hatch has become the place that creatives gather, drinks are raised and the community comes together to commiserate, celebrate and applaud the industry that we all so love. We look forward to celebrating with you all again in 2022.

Be Celebrated

Any advertising, design, direct, or interactive materials first published, broadcast, distributed, or posted between November 1, 2021 and December 31, 2022. The creative concept must have roots in New England, whether it be work from a New England-based agency or for a New England-based client.

Guidelines

View 2023 Hatch Award Guidelines

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First Lastname

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Business

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Meet The Judges

For this year’s Hatch Awards, we have hand-selected a group of the best minds in the industry to participate as judges.

Douglas Alves

Design Lead, Airbnb
Vanessa de Beaumont

ACD, Mischief
Jeff Candido

SVP Creative Director, Leo Burnett
Hunter Fine

Creative Director / Copywriter, Mischief
Renata Florio

CCO, Ogilvy
Kevin Frank

ECD, Linkedin
Kat Gates

Creative effectiveness lead, Google
Tris Gates-Bonarius

Global Creative Strategist, Meta
Jayanta Jenkins

Senior VP, Head of Branding and Marketing, Virgin Galactic
Rey Peralta

Head of Creative Technologies, Milk Agency
Emely Perez

Design Director, McCann
Kelly (Hardwick) Roe

Head of Creative, The Kitchen (Kraft Heinz)
Mark St. Amant

ECD / CD / CW, Freelance
Shanteka Sigers

Director, Meta Creative Shop
Marc Sobier

Executive Creative Director, Verizon
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Business

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Award Categories

Audio

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Branding

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Business Communications

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Cause Related

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Digital

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Elements of Advertising

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Experiential

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Media Innovation

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Mobile + Social

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Multi-Platform

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Out-of-Home

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Print

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Student

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Video

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Website

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Specialty Awards

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Hatch61 Winners

Best of Show

Arnold for Progressive Insurance

Brands Amplified

“Dr. Rick Will See you Now”

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Finalist

Hill Holliday for BMW

Brands Amplified

“Heritage Road”

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Finalist

NAIL for Providence Children’s Museum

Design

“Providence Children’s Museum”

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Business

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Next Generation Award

Next Generation Award

Jameson Noonan

“Massachusetts College of Art & Desgin”

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First Lastname

Position

Business

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Member blurb here...

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Guidelines

Meet The Judges

For this year’s Hatch Awards, we have hand-selected a group of the best minds in the industry to participate as judges.

Award Categories

Hatch61 Winners

VIEW WORK

VIEW WORK

VIEW WORK

Hatch61 Recap Video

Past Events