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Storytelling: The Original Attention HackJohn Long, EVP, Creative Director, Digitas Lia Micheels, VP, Group Director of Media, Digitas and Publicis Groupe
Reimagining a 396 year old brandAndrew Graff, CEO, Allen & Gerritsen (A&G)
The New Narrative StackModerator: Sascha Lock, Executive Director/Integrated Investment, Hearts United Leigh Fulton, Partner Manager, Pathlabs Ali Leary, Group Sales Director, GumGum Alex Pagliano, Head of Performance Marketing, Boathouse
Whoop & Outfront Case study: Boston MarathonJim Norton, CRO at Outfront Media a Mike Montiel, Global Brand Media Manager at Whoop
Storytelling through Women’s SportsMODERATOR: Indy Stein, Senior Director, Brand Partnerships, Atmosphere TV Hannah Landolt, Director, Media Strategy, Wpromote Denise Thrasher, Head of Global Marketing, Puma Diego Vaccarezza, VP, Enterprise Media, CVS Health
Harnessing the Power of AI