Take a deep dive into the evolving digital landscape and how brands can navigate the future with Digitas' 2026 Social Shift predictions.

Chapter 1 discusses how users are moving away from public feeds in favor of DMs and "micro-communities" where trust and intimacy are the primary drivers of engagement.

Chapter 2 explores how younger generations are using niche subcultures and digital rituals, from gaming to "BookTok" to women's sports helps redefine their identities and find community.

Chapter 3 says social is moving from a top-down model to a lateral one, where creators act as partners who co-own brand strategy and cultural moments.

Chapter 4 talks about how from Roblox skins to digital mood boards, consumers are shifting from passive observers to active co-designers of the brands and trends they love.

View the full 2026 Social Shift here.