Media Auction | The Ad Club

The Ad Club Media Auction

The Media Auction is The Ad Club’s largest annual fundraiser. Every year, the media community donates over $4 million worth of media (TV, print, newspaper, radio, outdoor, digital, programmatic, OTT, services, and mobile media). Media donations are posted online, and auctioned off “eBay style” at a discounted price to area media companies and brands.

About The Auction
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The Ad Club Media Auction, The Ad Club’s largest annual fundraiser, is a unique event that enables brands and buyers the opportunity to buy local, regional, and national media at deeply discounted rates. It’s a fantastic way to stretch your dollars and make the most of your media budget, or test out new media.

Every year, The Ad Club receives donations from top media companies in the country – everything from TV, radio, print and OOH to digital, programmatic, mobile, and social media. We even have a robust services category. We typically receive over 300 unique donations valued at $6 million in total, provided by our very generous donors.

Donations are posted to an eBay style bidding website, where blue chip brands, local businesses, non-profits, startups, and media agencies can bid on the media. Each media property goes to the highest bidder, and the proceeds of the auction directly support The Ad Club’s programming.

Funds raised enable us to provide best-in-class events for the industry, like the Hatch Awards, Rosoff Awards, Women’s Leadership Forum and CMO Breakfast Series. In addition, funds support career development initiatives including our professional development courses, scholarship and internship programs.

It’s truly a win-win-win because donors gain exposure amongst the media community in New England, brands and businesses save money on media, and proceeds support The Ad Club’s programming and events – all of which are designed to support our business community. So by participating in the auction, you’re really making an investment in the advertising and marketing community here in Boston!

The Media Auction will go live for bidding at 9AM on Monday, September 16th and remain open through Friday, October 4th at 5PM. We will let you know when the auction site is live and visible for browsing, so you can plan your buys in advance. In the meantime, please use this site as a resource guide on all things pertaining to the auction.

Why Donate to The Ad Club Media Auction?

Develop new partnerships with brands you have not worked with in the past.
Develop even better relationships with current clients.
Donors receive tickets to Media Innovation Day on 9/18.
Gain visibility amongst the Boston Media Community through the auction site, marketing materials, social media, & event promotions.
Support The Ad Club as proceeds are reinvested in our programming and content.
Be an integral part of our Diversity Scholarship Program.

Donate Here

Why Buy from The Ad Club Media Auction?

Test out new media at a low risk and low cost.
Look like a hero to your clients by saving them a ton of money.
Support The Ad Club as proceeds are reinvested into our programing and content.
Be an integral part of our Diversity Scholarship program.

Browse Now

2023 Catalog

It just gets better every year. Take a look at the media we auctioned off in 2023.

Thank you to everyone who supported the 2023 Media Auction:

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The Ad Club Scholars

It’s easy to talk about the problem of inequity but solving it takes a lot of dedication and money. So, this is a thank you to all the media companies, ad agencies, brands, and our Board of Directors who donate to and purchase from The Ad Club Media Auction. Not only does our Media Auction support one of the most vibrant marketing and media communities in the country, but has also supported our scholarship/internship program for first generation students.
Learn more about The Ad Club Scholars

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FAQs

How do I bid on media?

It’s very simple. You go to adclubmedia.com, and create an account. Once created, log in and browse media. You can easily place a bid by entering a dollar amount, and confirming your account password. And that’s it!
What are the billing terms?

Billing terms are 30 days after the close of the auction (October 4th, 2024). If you decide to “Buy Now” for any items, terms would be 30 days from that purchase date. However, if this is impossible given your company’s internal billing process, we can work with you to find a mutually acceptable solution.
When will my media run?

Each media donation will have different specifications based on donors’ availability, but most media will run during the calendar year following this year’s auction. Just make sure to read the description for each item you consider bidding on. The description should give you a clear breakdown of when the media will run, along with any other terms or conditions. And if it does not, you can email Tom Petersen (tom@adclub.org) Kate McCabe (kate@adclub.org) if you need any additional information.
Do I pay The Ad Club, or the media company directly?

Once the media items are donated to us, they become our property, and thus you would pay The Ad Club directly.
Is there a limit to how many things I can purchase via The Auction?

There is no limit to how many things you can purchase in the auction! Please, bid away!
How do I execute the media purchase if I win?

If you are the winning bidder for any given item, at the close of the auction you will receive a notification, followed by a formal introduction from The Ad Club to you and the donor for your package. From there, you would work directly with the donor to plan and execute the media purchase based on your needs, and the terms set forth in the package description.
Is there a way to instantly purchase media (as opposed to bidding) if I know I want something?

Yes! As with most online auctions, there is a starting price, and a higher “buy now” price. The Buy Now price is still a great value, and is usually set at 50% off the normal rate card value for any given item. If you know you want something, we highly recommend going the “Buy Now” route – it ensures you win the media you want, and you will still get it at a fabulous cost!