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About / Staff / Board Membership Events
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Auction CMO+ Series Hatch Awards In the Now Media Innovation Day The Rosoff Equity Project Women’s Leadership Women We Admire
Professional Enrichment Content Hub Connector Curated Member Events Job Board Calendar
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THANK YOU FOR ATTENDING

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Date: Thursday, September 24, 2026

Place: WBUR CitySpace, 890 Commonwealth Ave, Boston

Doors open at 1:30PM, Presentations begin at 2:00PM

Storytelling has always been at the heart of media effectiveness, but in an era of fragmented attention, endless content creation, and accelerating technology, it has become more important than ever. The brands, creators, publishers, and marketers that break through aren’t simply delivering messages—they’re telling stories that capture attention, create emotional connection, and inspire action. Great storytelling doesn’t just make creative more engaging; it makes every media dollar work harder.

Photo Gallery

Speakers

  • Leigh Fulton

    Partner Manager,
    Pathlabs

  • Andrew Graff

    CEO, Allen & Gerritsen

  • Hannah Landolt

    Director, Media Strategy,
    Wpromote

  • Ali Leary

    Group Sales Director,
    GumGum

  • Sascha Lock

    Executive Director/Integrated Investment,
    Hearts United

  • John Long

    Executive Creative Director,
    Digitas

  • Lia Micheels

    VP, Group Director of Media,
    Digitas & Publicis Groupe

  • Mike Montiel

    Global Brand Media Manager
    WHOOP

  • Jim Norton

    Executive Vice President, Chief Revenue Officer, Enterprise,
    OUTFRONT

  • Alex Pagliano

    Head of Performance Marketing,
    Boathouse

  • Indy Stein

    Senior Director, Brand Partnerships,
    Atmosphere TV

  • Denise Thrasher

    Head of Global Marketing,
    Puma

  • Diego Vaccarezza

    VP, Enterprise Media
    CVS Health

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Agenda

  • 1:30

    REGISTRATION

  • 2:00

    OPENING REMARKS:
    Kirsten Kalkhurst, WBUR
    Barb Reilly, President & CEO, The Ad Club

  • 2:10

    The Original Attention Hack
    John Long, ECD, Digitas
    Lia Micheels, VP/Group Director of Media, Digitas/Publicis Groupe

  • 2:30

    CASE STUDY: Whoop and Outfront Media
    Jim Norton, CRO at Outfront Media and Mike Montiel, Global Brand Media Manager at Whoop

  • 3:00

    Reimagining a 360 Year Old Brand Through Storytelling
    Andrew Graff, CEO, Allen & Gerritsen

  • 3:20

    BREAK

  • 3:50

    The New Narrative Stack: Storytelling in the Age of Ad Tech
    Leigh Fulton, Partner Manager, Pathlabs
    Sascha Lock, Executive Director/Integrated Investment, Hearts United
    Ali Leary, Group Sales Director, GumGum
    Alex Pagliano, Head of Performance Marketing, Boathouse

  • 4:20

    Storytelling through Women’s Sports
    Hannah Landolt, Director, Media Strategy, Wpromote
    Indy Stein, Senior Director, Brand Partnerships, Atmosphere TV
    Denise Thrasher, Head of Global Marketing, Puma
    Diego Vaccarezza, VP, Enterprise Media, CVS Health

  • 5:00 - 6:00

    COCKTAILS & CONVERSATIONS

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