Ms. Babb began her career in advertising at BBDO/NY, serving as an account executive
on award-winning campaigns for Visa and Pepsi. She later transitioned to client-side
marketing, holding leadership roles across globally recognized consumer brands
including Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS, and
LoJack.
She brings a proven track record in brand management, digital marketing, and global
product development in a number of industries, with a particular focus on translating
consumer data into actionable insights.
Ms. Babb holds a BS from Boston University’s College of Communication and an MBA
from Thunderbird School of Global Management. She currently serves as an Adjunct
Professor at BU’s Questrom School of Business and is a faculty lead for the Digital
Business Institute, where she advises MBA teams on external consulting engagements.