This class sold out last year so we brought it back again!
99% of relationships experience some type of issue, which makes mastering relationships critical. This is a 2-part class: (1) an intimate panel-format with marketing leaders discussing their experience in building and fixing relationships and the importance of this skill to their success, (2) a workshop using, practical real life strategies in mastering relationships.
This class is always lead by Barb Reilly, President & CEO of The Ad Club and she is joined by 2 - 4 senior level industry leaders from around New England. For this installment she is joined by three seasoned brand marketers Don Lane, Kate Ardini and Cass Taylor (now an executive recruiter formerly brand marketing leader).
(Shown above are Debra Williams, SVP, Head of Brand & Advertising for CItizens, Lauren Kimball, EVP, Managing Director, CTP and Cliff Stevens, SVP, Head of Internal Creative, Sedgwick from a prior course.)
About the Instructors
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Barb ReillyPresident & CEO of The Ad Club
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Kate ArdiniCMO, Mariner
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Don LaneCMO
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Cass TaylorCOO + Partner Recruiter, Shine Talent
Barb has worked in the marketing industry for many years- in media and creative agencies and on the client side. She’s worked on large Fortune 100 businesses, mid-sized companies and start ups - bringing a unique perspective to all aspects of a business relationship. Barb has been called a “relationship whisperer” by a former CEO at one of the companies she worked at. She is currently the President and CEO of The Ad Club. She is also a former guest instructor at Babson College.
Kate Ardini is the Chief Marketing Officer at Mariner, a national financial services firm committed to positively impact the lives of many. Mariner puts the client at the center of everything, offering individuals and businesses an integrated approach to wealth management, tax, estate, trust, insurance, valuation and investment banking services. In her role, Kate leads the team responsible for brand building, digital strategy, media and creative excellence, advisor and client attraction, services marketing and events. Kate is also a member of Mariner’s Enterprise Leadership Team.
Kate was previously the Global Chief Marketing Officer at SimCorp, a financial technology provider, and prior to that was the Chief Marketing Officer for John Hancock, the U.S. segment of Toronto-based Manulife. Before joining John Hancock, Kate oversaw and grew integrated digital marketing programs for Deloitte.
Don Lane most recently served Vice President, Global Brand Marketing at Workhuman, the pioneer in employee recognition based in Boston and Dublin. He has also served as Chief Marketing Officer at Saucony, SVP Brand & Creative at DraftKings, VP of the Truly Hard Seltzer brand at Boston Beer Company, and Head of Brand Strategy & Marketing at Chewy.
Don began his career at Arnold Worldwide where he helped build some of the world’s most iconic brands, including Volkswagen, ESPN, Volvo, Titleist, FootJoy and New Balance. He was the global agency director for Volvo, leading teams in North America, Europe and Asia. And he was on the leadership team behind Volkswagen’s iconic “Drivers wanted®” campaign, winning 13 EFFIEs in 10 years.
Cass Taylor is the Chief Operating Officer and Partner Recruiter at Shine Talent, a boutique executive search firm specializing in placing senior marketing, sales, and growth leaders. Prior to Shine, she held senior leadership roles at both Arnold Worldwide and Havas Media Boston, where her final role was Chief Operating Officer. In that capacity, she was responsible for driving integration across creative and media while overseeing large, multi-disciplinary account teams for marquee clients including Carnival Cruise Lines, American Eagle Outfitters, and Fidelity. Today at Shine, Cass partners with CEOs, founders, and boards to help high-growth companies and agencies build leadership teams that scale.