This was new last year and one of the top-rated classes and instructors, so we’ve brought this back.
It is a hands-on workshop for marketing and advertising professionals who want to feel more confident interpreting data and more effective at turning it into clear, compelling insights. Participants learn how to ask sharper questions, interpret performance metrics with clarity, and translate insights into actionable stories that influence decisions. No technical or analytics background is required.
This class is geared for junior to mid-level roles.
About the Instructor
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Trish BabbAdjunct Professor,
Boston University
Ms. Babb began her career in advertising at BBDO/NY, serving as an account executive on award-winning campaigns for Visa and Pepsi. She later transitioned to client-side marketing, holding leadership roles across globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors,
Viacord, USPS, and LoJack.
She brings a proven track record in brand management, digital marketing, and global product development in a number of industries, with a particular focus on translating consumer data into actionable insights.
She holds a BS from Boston University’s College of Communication and an MBA from Thunderbird School of Global Management. She currently serves as an Adjunct Professor at BU’s Questrom School of Business and is a faculty lead for the Digital Business Institute, where she advises MBA teams on external consulting engagements.