ALL DAY WORKSHOP
This class is for anyone new to AI, regardless of level or discipline.
Part 1 - Foundations: A practical, inclusive workshop for participants who are new to AI and want to build strong foundational skills using large language models for productivity, exploration, and everyday tasks. Participants learn the basics of how AI works, apply it to real marketing and communication scenarios, and leave with hands‑on experience, growing confidence, and a toolkit they can put to work immediately.
Part 2 - Advanced Application: An advanced workshop for participants ready to move beyond the basics and master the shift from AI as a simple productivity tool to a true collaborator in creative and strategic work. The session explores multimodal capabilities (working with text, images, audio, and documents together), introduces agentic workflows (AI that can take multi‑step actions), and develops advanced reasoning techniques that elevate the quality, insight, and impact of participants’ work.
About the Instructor
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Trish BabbAdjunct Professor,
Boston University
Ms. Babb began her career in advertising at BBDO/NY, serving as an account executive on award-winning campaigns for Visa and Pepsi. She later transitioned to client-side marketing, holding leadership roles across globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors,
Viacord, USPS, and LoJack.
She brings a proven track record in brand management, digital marketing, and global product development in a number of industries, with a particular focus on translating consumer data into actionable insights.
She holds a BS from Boston University’s College of Communication and an MBA from Thunderbird School of Global Management. She currently serves as an Adjunct Professor at BU’s Questrom School of Business and is a faculty lead for the Digital Business Institute, where she advises MBA teams on external consulting engagements.