A practical, fast‑moving workshop designed to strengthen the analytical muscle professionals rely on every day. Participants learn how to evaluate information, structure persuasive arguments, and make clearer, more defensible decisions in fast‑paced, high‑stakes environments. The session introduces the core reasoning frameworks used by strategists and consultants, including inductive and deductive argument structures, and shows how to apply them to real marketing problems, creative reviews, and client conversations.
This class is designed for mid-level managers looking to take their skills to the next level.
About the Instructor
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Trish BabbAdjunct Professor,
Boston University
Ms. Babb began her career in advertising at BBDO/NY, serving as an account executive on award-winning campaigns for Visa and Pepsi. She later transitioned to client-side marketing, holding leadership roles across globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors,
Viacord, USPS, and LoJack.
She brings a proven track record in brand management, digital marketing, and global product development in a number of industries, with a particular focus on translating consumer data into actionable insights.
She holds a BS from Boston University’s College of Communication and an MBA from Thunderbird School of Global Management. She currently serves as an Adjunct Professor at BU’s Questrom School of Business and is a faculty lead for the Digital Business Institute, where she advises MBA teams on external consulting engagements.